Newpath

Showcasing works in a refreshing way.

Website

newpathweb.com.au

The Challenge

Makala Trezise

Newpath, a full service digital agency building innovative solutions with a tangible impact, sought to uplift their brand to present themselves as a creative provider.

In response to a competitive market of unique design agencies, in 2021 I was challenged to create a fresh and exciting look for the Newpath digital agency.

No fundamental requirements were set to restrict my creativity, however, a some very rough wireframe drawings and links to other studios for inspiration were provided.

As the structure of the existing site wasn’t lacking, the main outcome of this project was to improve the style of Newpath’s website to coincide with their new branding, and to present them as a creative, innovative, and solution based business.

The Solution

Makala Trezise

A good brand is not just a website, but the all it's pieces of collateral too.

Market research, exploring creative coding solutions, and collaborating with key stakeholders allowed me to identify the company's transformative, and solution based ethos to set them apart in the market. With a new logo already in place, I had a strong starting point for the direction of the overall aesthetic. Consisting of a rounded, playful typeface and square detailing, I pushed forward with these motifs by making specific design choices detailed below.

Colour Choices