As other mortgage brokers on the Mornington Peninsula had very dreary websites, an easy way to stand out was to produce an exciting and modern design. This was accomplished through:

• Branded service imagery
• Blues and muted browns to highlight the servicing of the Mornington Peninsula
• Contrasting typefaces to add visual interest
• Professional photography
• Micro interactions

I developed this website in Webflow, with the addition of Relume assets, Finsweet Attributes, and a Google Review plugin. There was a large amount of custom code used to achieve micro interactions within the site, as well as making use of Webflow’s interaction panel.

SEO implementation was included for page settings, and Google Analytics was added so I could monitor the websites success. Crazy Egg will also be added at a later date when updates will be made to website to increase conversions.

The site was developed responsively for tablet and mobile devices.

Whilst developing the website I drafted copy for the entire website, and collaborated with Beck McLean for final tweaks. Additionally, I re-wrote all their blog articles to ensure they were financially compliant.

Since completion of development, I have worked as Beck McLean Finance's marketing manager, creating content including:

• Social media content creation
• Email templates and campaign
• Presentation slideshows
• Promotional posters
• Letter drop cards (directed at customers looking to refinance)
• Open house pamphlets (directed at potential housing investors)